Analyzing the Two Key Markets That are Served by the Chinese Manufacturing Sector

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The Chinese manufacturing sector serves two key markets.

The first key market that is served by the Chinese manufacturing sector is the local (Chinese) market. It is always important to keep it in mind that China has a population of more than 1 billion people. By all accounts, that is a huge market – especially when you also remember that China protects its local markets very jealously.

The second key market that is served by the Chinese manufacturing sector is the international (global) market. China has come to be regarded as the world’s factory – although this may not always be the case in the future, as the manufacturing investors discover more and more places where labor costs are even lower than in China.

It is also worth noting that China is trying to move from being a purely manufacturing-driven economy, to one that is also able to create high quality service sector jobs for its citizens. It may be just a matter of time we get to a point where you could go to Logmein123.com (also accessible via logmeinrescue.com) page to seek remote technical assistance in IT, only for the assistant to turn out to be based in China! These expectations are not at all very wild, considering the considerable financial muscle of Chinese institutions such as the China Export-Import Bank and other state-controlled institutions.

How to Increase Headphones Sales

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As a person working in the marketing department of a headphones manufacturing company, one challenge you have to deal with is that of increasing the sales. We will mention some simple measures that you can take, to increase headphones sales.

In order to increase headphones sales, it is critical to ensure that the branding is done in the right way. You have to give the people a reason to buy your particular brand of headphones. Much here depends on how you position that brand. To get people to buy, for instance, you may need to position your particular brand of headphones as being the best headphones for the money. Or if you are against the idea of competing on price, you can decide to highlight a particularly usefulness in the headphones – like if they are the best headphones for a particular purpose. Thus, for instance, if it is a sleeping earbuds brand that you are selling, you can market them as the best headphones for sleeping and ensure that your target market starts to see them that way.

In order to increase headphones sales, it is important to see to it that the retailers stock your particular brand of headphones adequately. At a basic level, this may be just a question of ensuring that the earphones are widely available in the places where retailers get their stocks. This is just like the way companies like Samsung, Sony and Nokia go to great lengths to ensure that their products are widely stocked. At another level, you may need to ensure that the profit obtainable from the sale of your headphones is high enough, to motivate the vendors to actually stock them.

At yet another level, in order to increase headphones sales, you may need to consider advertising. Not many people seem to be in favor of the idea of advertising headphones in mass media. But you can opt to advertise online: and, indeed, many headphone vendors do advertise online. This way, you can increase the headphones’ sales in online marketplaces such as Amazon and eBay.