New Tourism in China


Over 700,000 visitors went to a light-show theme park in Haining and Mickey Mouse’ gang in Shanghai would sure be worried about the new blood of the showtime rivals. Haining is reportedly a city near Shanghai and it has China’s biggest leather mall. The visitors were amazed at the ten-minute water and light show of dolphins, tortoises, and virtual models wearing the newest leather and fur fashions.

One cannot deny that China has embraced the technologies more than any country in Asia. This includes ‘augmented reality’ and holograms and it did draw the people who love new thrills. According to The Strait Times, US$2.7 billion (S$3.6 billion) of venture capital has poured into the nation’s travel sector in the two years through 2016.

“In the past, people looked for only basic, low-end package tours – now they want better adventures. China’s policymakers are quite supportive as such experiential tours help boost consumption and the economy,” said Mr. Zhou Kai, a Beijing-based senior director at research firm Zero2IPO. Haining is expected to compete against Singapore’s finest: Sydney’s Opera House and Singapore’s Marina Bay. Aside from this is at least a dozen other cities in China. The biggest Internet veterans also wade in, in partnership with the local government.

One thing that Haining dominates is the leather goods in e-commerce. The Park opened last September and already attracted over 3.9 million visitors. They are paying 80yuan or $17 each ticket. “The idea is simple; tourists come here to shop for leather during the day and stay to watch the shows at night. It is not just the tickets – all of a sudden, your restaurants and hotels are also booming,” said Mr. Zhou Wei, founder of Nth Power.

“Do not underestimate the demand for these VR hologram theme parks and shows for the cities in China. Places like Hangzhou and Hainan – that are already tourist destinations – all want this,” Mr. Zhou added. Is this article helpful? Try checking in the Kroger customers’ feedback for more details.

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