Category Archives: Golden Stuff

New Tourism in China

Published by:

Over 700,000 visitors went to a light-show theme park in Haining and Mickey Mouse’ gang in Shanghai would sure be worried about the new blood of the showtime rivals. Haining is reportedly a city near Shanghai and it has China’s biggest leather mall. The visitors were amazed at the ten-minute water and light show of dolphins, tortoises, and virtual models wearing the newest leather and fur fashions.

One cannot deny that China has embraced the technologies more than any country in Asia. This includes ‘augmented reality’ and holograms and it did draw the people who love new thrills. According to The Strait Times, US$2.7 billion (S$3.6 billion) of venture capital has poured into the nation’s travel sector in the two years through 2016.

“In the past, people looked for only basic, low-end package tours – now they want better adventures. China’s policymakers are quite supportive as such experiential tours help boost consumption and the economy,” said Mr. Zhou Kai, a Beijing-based senior director at research firm Zero2IPO. Haining is expected to compete against Singapore’s finest: Sydney’s Opera House and Singapore’s Marina Bay. Aside from this is at least a dozen other cities in China. The biggest Internet veterans also wade in, in partnership with the local government.

One thing that Haining dominates is the leather goods in e-commerce. The Park opened last September and already attracted over 3.9 million visitors. They are paying 80yuan or $17 each ticket. “The idea is simple; tourists come here to shop for leather during the day and stay to watch the shows at night. It is not just the tickets – all of a sudden, your restaurants and hotels are also booming,” said Mr. Zhou Wei, founder of Nth Power.

“Do not underestimate the demand for these VR hologram theme parks and shows for the cities in China. Places like Hangzhou and Hainan – that are already tourist destinations – all want this,” Mr. Zhou added. Is this article helpful? Try checking in the Kroger customers’ feedback for more details.

How to Increase Headphones Sales

Published by:

As a person working in the marketing department of a headphones manufacturing company, one challenge you have to deal with is that of increasing the sales. We will mention some simple measures that you can take, to increase headphones sales.

In order to increase headphones sales, it is critical to ensure that the branding is done in the right way. You have to give the people a reason to buy your particular brand of headphones. Much here depends on how you position that brand. To get people to buy, for instance, you may need to position your particular brand of headphones as being the best headphones for the money. Or if you are against the idea of competing on price, you can decide to highlight a particularly usefulness in the headphones – like if they are the best headphones for a particular purpose. Thus, for instance, if it is a sleeping earbuds brand that you are selling, you can market them as the best headphones for sleeping and ensure that your target market starts to see them that way.

In order to increase headphones sales, it is important to see to it that the retailers stock your particular brand of headphones adequately. At a basic level, this may be just a question of ensuring that the earphones are widely available in the places where retailers get their stocks. This is just like the way companies like Samsung, Sony and Nokia go to great lengths to ensure that their products are widely stocked. At another level, you may need to ensure that the profit obtainable from the sale of your headphones is high enough, to motivate the vendors to actually stock them.

At yet another level, in order to increase headphones sales, you may need to consider advertising. Not many people seem to be in favor of the idea of advertising headphones in mass media. But you can opt to advertise online: and, indeed, many headphone vendors do advertise online. This way, you can increase the headphones’ sales in online marketplaces such as Amazon and eBay.